El Carousel is a production, animation and design collective based in London and Cornwall. With producers, illustrators, animators, artists, photographers and directors all collaborating on various projects, it's a unique and highly skilled group of creatives. The "moving" concept inspired by this constantly revolving pool of talent flows through all aspects of the identity, showcasing El Carousel's work whilst not competing with it. To achieve this balance a stripped down colour palette with a matching coloured paper stock has been used, culminating in a high quality yet simple look and feel. Although the name was a fantastic stroke of luck the typeface Carousel brings a touch of tradition and elegance to the identity.
Branding, Editorial, Web design
Published in Monotone, from Victionary palette series.