Antarctic Avengers
Protecting Antarctica from industrial fishing.
Antarctic protection has failed. Super trawlers are hoovering up krill, the lifeblood of the Southern Ocean and the foundation of an entire ecosystem.
But not on our watch. The Antarctic Avengers have assembled, a powerful alliance of scientists, politicians, and global leaders. Under the banner of the Our Antarctica campaign, they’re rising to expose the dark forces infiltrating CCAMLR, the very body meant to protect these waters.
This isn’t just a brand. It’s a call to arms. A movement. A fight to end industrial fishing in Antarctic waters and restore balance to one of the planet’s last wild frontiers before it's too late.
To shine a light on Antarctica’s complex situation, we teamed up with illustrator David Doran to craft an infographic styled like a comic book, complete with dynamic panels and bold layouts, capturing the energy of our superhero theme.
Dan Crockett
Executive Director, Blue Marine Foundation
Collaborating with Will on the Antarctic Avengers was brilliant. He brought a wave of creative energy, packed with bold ideas and grounded in sharp strategy, that helped bring our complex ocean movement to life. From the branding and website to the merch and reports, his attention to detail was second to none. Will and his team worked brilliantly under pressure and adapted seamlessly to the fast-changing, high-stakes world of political ocean activism as we continue the fight to protect Antarctica from industrial krill fishing.
Merchandise
Wildlife Photography: Max Bello, Andy Mann
Illustration: David Doran
Print: Ashley House
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