Isn’t it great when things work together? When every detail works with every detail. When strategy, craft and play work as one. When open-minded clients work with open-eyed creatives. When a limitless imagination works with calm and collected practicality. This is how we create brands and campaigns that connect, move, inspire, and just work.
Occupying a space between freelancer and design studio, our creative director Will Kinchin has been making brands work for over fifteen years, working directly with clients or collaborating with design agencies and creatives. From concepts to production, print to digital, England to Australia, his unique experiences and ideas bring something fresh to every project. With a love of surfing and the coast and particular expertise in environmental projects, Will likes working with good-natured brands who want to carve out a reputation.
Services
Naming
Brand Strategy
Visual Identity
Digital
Editorial
Interior
Social Media
Advertising
Copywriting
Illustration
Signage
Packaging
Art Direction
Motion
Sectors
Environment
Charity
Hospitality
Retail
Fashion
Education
Travel
Approach
We tailor teams for each project from our creative network of experts. We then question everything, devise a strategy, play with ideas, bring them to life, obsess over every detail, and deliver the works.
Selected clients
With Will Works
Surfers Against Sewage
Oceana
National Trust
James Tuttiet Charitable Trust
The Dogs Trust
Emergent Energy
The Hydrogen Boat Centre
Plinx
GoSquared
Night Time Stories
Eric Lyons
Leadership High
Buildout Recruitment
Loading Bar
Thumbstopper
With studios
Puma
Design Council
Virgin
Royal Mail
Google
Prince's Trust
Mama Shelter Hotels
Philippe Stark
The Verb Hotel
Samuels & Associates
Hotel du Collectionneur
Telstra
IGA
Uniting
Orange
WorldSkills
Unilever
Bedell Group
Experience & achievements
Talks & workshops
Falmouth University
Graphic Design BA
Falmouth University
Communications MA
Birmingham City University
Graphic Design BA
Freelance work
Our Friends
Dennis Studio
NB Studio
GBH Design
Common Curiosity
Magpie Studio
Interbrand Sydney
Re Sydney
Onwards
Studio Texture
Fulltime work
GBH London
Purpose
HGV Design
Achievements
Art Directors Club
Benchmark Awards
Brand Impact Awards
Cream London Awards
D&AD
Fresh Awards
Future Talent Awards
ISTD Awards
New York Festivals
Press & publications
It’s Nice That
Logology
Monotone
Form Fifty Five
Design Boom
Communication Arts
Logo Design Love
