Say hello
Will Works is led by Will Kinchin, an award-winning creative director with over 14 years of experience working with some of the leading design agencies in London and Sydney.
Work
Present
Will Works – Creative Director
2019
Will Works – Creative Director
GBH London – Freelance Designer
Common Curiosity – Freelance Designer
Studio Texture – Freelance Designer
2018
Will Works – Creative Director
Magpie Studio – Freelance Designer
Common Curiosity – Freelance Designer
GBH London – Freelance Designer
2017
NB Studio – Freelance Designer
GBH London – Freelance Designer
2016
Magpie Studio – Freelance Designer
Interbrand Sydney – Freelance Designer
Re Sydney – Freelance Designer
2012-15
GBH London – Senior Designer
2009-12
Purpose London – Middleweight Designer
2008-09
HGV Design London – Junior Designer
Education
Falmouth University
BA Hons: Graphic Design
1st Class
Birmingham City University
BTEC Level 3 Foundation Diploma
in Art & Design
Distinction
Achivements
Over the years my work has turned a few heads and pages in various awards schemes and publications:
Awarded
Art Directors Club
Benchmark awards
Brand Impact Awards
Cream London Awards
D&AD
Fresh Awards
Future Talent Awards
ISTD Awards
New York Festivals
Published
It's Nice That
Logoology
Monotone
Form Fifty Five
Design Boom
Testimonials
Jason Gregory
GBH Creative Director / Founder
Whilst at GBH Will oversaw a number of prominent and diverse branding projects, bringing incredible flair and creativity at every level, demonstrating huge attention to detail and being adept at managing the practical issues of schedules and team management. Will’s broad approach to design means that he is comfortable working across a range of media, from graphic design and typography to advertising, film and digital, always bringing his understanding of brand communication and the importance of delivering the appropriate brand tone of voice, to the proceedings. I was very sad to see Will leave my team at GBH but I can happily say that he would be a truly valuable asset to any design team, thanks to his creative talent, energy and great people skills.
Ben Miles
ECD, Interbrand Australia
Will brings a unique combination of creative energy, calm smarts and dry wit. He leads project with a Zen like charge and brings everyone along on that journey too. He’s wonderful and understanding clients needs, developing (and inspiring) younger designers and leading with an ideas first approach. In a nutshell — he’s incredibly good.
Stuart Youngs
Purpose Executive Creative Director
Will has the incredible ability to make design look effortless (and even easy). However, behind this charming gent is an incredibly hard working, tenacious, intelligent, thoughtful, inspirational chap who is never short of ‘whizz-bang’. This, coupled with his kind hearted manner make him an absolute joy to work with (as I did for several years). Will added immense value to Purpose during his time here and I believe he would be invaluable to any creative business. I’d have him back in an instant.
Rob Howsam
Purpose Executive Creative Director
I couldn't recommend Will highly enough. His approach to design is a perfect blend of 'mind and heart': intelligent problem solving, meets great wit and craft. Will is a top flight ideas merchant and skilled designer. On top of that, he also happens to be one of the nicest people you could ever wish to meet - really.
Pierre Vermeir
HGV Creative Director / Founder
Will is highly creative, articulate, reliable cheerful, good-natured and has many outside interests which feed his ability as a designer. I have no reservation recommending him to another agency. It has been a delight to work with Will and we wish him every success in the future.