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Write: [email protected] 
Insta: @willworks_
Talk: +44 (0) 7737 704835

Will Works is led by Will Kinchin, an award-winning creative director with over 14 years of experience working with some of the leading design agencies in London and Sydney.


Will Works – Creative Director


Will Works – Creative Director
GBH London – Freelance Designer
Common Curiosity – Freelance Designer
Studio Texture – Freelance Designer

Will Works – Creative Director
Magpie Studio – Freelance Designer
Common Curiosity – Freelance Designer
GBH London – Freelance Designer

NB Studio – Freelance Designer
GBH London – Freelance Designer

Magpie Studio – Freelance Designer
Interbrand Sydney – Freelance Designer
Re Sydney – Freelance Designer

GBH London – Senior Designer

Purpose London – Middleweight Designer

HGV Design London – Junior Designer


Falmouth University
BA Hons: Graphic Design

1st  Class

Birmingham City University
BTEC Level 3 Foundation Diploma
in Art & Design


Over the years my work has turned a few heads and pages in various awards schemes and publications:

Art Directors Club
Benchmark awards
Brand Impact Awards
Cream London Awards
Fresh Awards 
Future Talent Awards
ISTD Awards
New York Festivals

It's Nice That
Form Fifty Five
Design Boom


Jason Gregory
GBH Creative Director / Founder

Whilst at GBH Will oversaw a number of prominent and diverse branding projects, bringing incredible flair and creativity at every level, demonstrating huge attention to detail and being adept at managing the practical issues of schedules and team management. Will’s broad approach to design means that he is comfortable working across a range of media, from graphic design and typography to advertising, film and digital, always bringing his understanding of brand communication and the importance of delivering the appropriate brand tone of voice, to the proceedings. I was very sad to see Will leave my team at GBH but I can happily say that he would be a truly valuable asset to any design team, thanks to his creative talent, energy and great people skills.

Ben Miles
ECD, Interbrand Australia

Will brings a unique combination of creative energy, calm smarts and dry wit. He leads project with a Zen like charge and brings everyone along on that journey too. He’s wonderful and understanding clients needs, developing (and inspiring) younger designers and leading with an ideas first approach. In a nutshell — he’s incredibly good.

Stuart Youngs
Purpose Executive Creative Director

Will has the incredible ability to make design look effortless (and even easy). However, behind this charming gent is an incredibly hard working, tenacious, intelligent, thoughtful, inspirational chap who is never short of ‘whizz-bang’. This, coupled with his kind hearted manner make him an absolute joy to work with (as I did for several years). Will added immense value to Purpose during his time here and I believe he would be invaluable to any creative business. I’d have him back in an instant.

Rob Howsam
Purpose Executive Creative Director

I couldn't recommend Will highly enough. His approach to design is a perfect blend of 'mind and heart': intelligent problem solving, meets great wit and craft.  Will is a top flight ideas merchant and skilled designer. On top of that, he also happens to be one of the nicest people you could ever wish to meet - really.

Pierre Vermeir
HGV Creative Director / Founder

Will is highly creative, articulate, reliable cheerful, good-natured and has many outside interests which feed his ability as a designer. I have no reservation recommending him to another agency. It has been a delight to work with Will and we wish him every success in the future.

Talk: +44 (0) 773 7704835

Instagram: @willworks_

©Will Works 2022