Will makes brands work

Will-Works-Work-1
Will-Works-Will-Kinchin-Studio
Will-Works-Alfie

Isn’t it great when things work together? When every detail works with every detail. When strategy, craft and play work as one. When open-minded clients work with open-eyed creatives. When a limitless imagination works with calm and collected practicality. This is how we create brands and campaigns that connect, move, inspire, and just work.

WIll-Works-PFA

Our creative director Will Kinchin has been making brands work for over fifteen years. From concepts to production, print to digital, England to Australia, his unique experiences and ideas bring something fresh to every project. With a love of surfing and the coast and particular expertise in environmental projects, Will likes working with good-natured brands who want to carve out a reputation.

Will-Works-Will
Will-Works-DAD
Will-Works-Mock-Up
Will-Works-SAS
Will-Works-Vaults
Works-Loading-Small
Works-Lyons-Small

Services
Naming
Brand Strategy
Visual Identity
Digital
Editorial
Interior
Social Media
Advertising
Copywriting
Illustration
Signage
Packaging
Art Direction
Motion

Sectors
Environment
Charity
Hospitality
Retail
Fashion
Education
Travel 

Verb-Stationery

Approach 
We tailor teams for each project from our creative network of experts. We then question everything, devise a strategy, play with ideas, bring them to life, obsess over every detail, and deliver the works.  

WIll-Works-Team-2
Will-Works-Team4

Selected clients 

With Will Works

Surfers Against Sewage

Oceana
National Trust
James Tuttiet Charitable Trust
The Dogs Trust
Emergent Energy
The Hydrogen Boat Centre
Plinx
GoSquared
Night Time Stories

Eric Lyons
Leadership High

Buildout Recruitment
Loading Bar
Thumbstopper

With other agencies

Puma
Design Council
Virgin 
Royal Mail
Google
Prince's Trust
Mama Shelter Hotels
Philippe Stark
The Verb Hotel
Samuels & Associates
Hotel du Collectionneur
Telstra

IGA
Uniting
Orange
WorldSkills
Unilever
Bedell Group

Experience & achivements

Talks & workshops

Falmouth University
Graphic Design BA

Falmouth University
Communications MA

Birmingham City University
Graphic Design BA

 

Freelance

Our Friends
Dennis Studio
NB Studio

GBH Design
Common Curiosity
Magpie Studio
Interbrand Sydney
Re Sydney
Onwards
Studio Texture

 

Fulltime

GBH London
Purpose
HGV Design

Achievements

Art Directors Club
Benchmark Awards
Brand Impact Awards
Cream London Awards
D&AD
Fresh Awards
Future Talent Awards
ISTD Awards
New York Festivals


Publications

It’s Nice That
Logology
Monotone
Form Fifty Five
Design Boom

Will-Works-Studio

Address
Studio 10
Grays Wharf
Penryn
Cornwall
TR10 8AE