Hawks & Doves
Finance can feel like turbulent skies, clouded, unpredictable, and navigable only by those trained to fly. Hawks & Doves lifts everyday people above the storm, equipping them with the tools to manage money with clarity, invest with confidence, and let their financial future take flight. Because financial security isn’t just about paying bills, it eases stress, strengthens well-being, and elevates performance.
Inspired by the founder’s love of sport, the photography captures people in motion, taking flight with energy and agility. It gives the brand a dynamic, contemporary aesthetic, steering well clear of the predictable clichés of staged smiles, classroom learning, or literal bird imagery.
Morgaine Conway-Grimm
Founder, Hawks & Doves
I am a first time founder, and Will Work’s perception of my vision brought the company to life in a way that exceeded anything I could have dreamt of. His process is meticulous, he consistently set expectations, was transparent with pricing, and the whole experience was professional. Each time we met, he shared a very detailed deck, and consistently took my feedback (both implicit and explicit) on board. In many ways, he was an unofficial business partner in creating the company!
Ultimately, Will Works’s creativity resulted in a beautiful and powerful brand which made me feel confident, and be extremely proud of. In the words of a friend I showed the brand identity to for the first time: 'now that’s a million dollar brand' and I agree, 1000%.
Illustration
Motion Graphics
Client: Morgaine Conway-Grimm
Motion: Tyler Jack Cross
Copy: Alfie Hayward
Illustration: Will Works
Other works
