The Armoury is a traditional south London pub steeped in history from the Napoleonic era. Its name and identity draws inspiration from an old local iron mill, that used to make the cannon and shot for Lord Nelsons HMS Victory. The new identity mixes the old and new with a contemporary bold logo referencing the iconic cannon juxtaposed with classic 18th century battle paintings. Unlike your average pub sign, a beautiful painting of the battle of Trafalgar was sourced and painstakingly retouched, then a 3D canon ball was smashed straight through the middle.
Branding, Copywriting, Signage
Art Directors Club: Silver
ISTD Awards: Certificate of Excellence
New York Festival Awards: Bronze
Cream London Awards: Award
Fresh Awards: Silver